This business offers tyre painting as a service to revive old tyres to look like new using a long lasting paint instead of polish, gel or shine. 

Tyre paint (not to be confused with tyre lettering paint) is a type of paint or coating specifically designed for tyres, primarily used to refresh or enhance the appearance of the black rubber sidewalls of tyres. It is used to make the tyres look newer and more attractive by providing a deep black, matte or glossy finish. Tyre paint is often used on older or discoloured tyres, bumpers, rubber mats, coverings and chassis components.

Introduction

Tyre paint is applied to the sidewalls of tyres to restore their black colour factory-look. Over time, exposure to the elements, road grime, and UV rays can cause tyres to fade and look dull. This paint helps rejuvenate the appearance of the tyres, making them look like new.

Some tyre paint also contain UV inhibitors that help protect the rubber from the harmful effects of ultraviolet (UV) radiation, which can lead to tyre degradation and cracking.

Tyre paint is often formulated to be water-resistant, helping to maintain the appearance of the tyres even in wet or rainy conditions.

Category
Tyre painting falls in the tyre detailing category alongside tyre polish, shine and gel. Here is an example on YouTube:

Selling

At the very least tyre painting can be offered as a competitive advanatage from a car wash or valet as not many offer it inclusive. It can also be offered as an optional extra at a car wash.

Standalone service
Tyre painting can also be offered as a standalone service. Approaching people to paint their tyres in parking lots (or taxi ranks). Avoid privately owned shopping malls (unless you have permission), stick to canvassing municipal owned parking lots starting out. Also try to get into events where lots of cars are present such as “sounds offs” which is a competition where people compete who has the loudest sound systems. People at these events are usually into the car scene and will spend extra to make their car look good.

The biggest challenge is finding the correct venue to work from, due to rampant crime people may be a bit reluctant to let you polish their tyres unsupervised (while they do shopping) etc. so try to look presentable. Another option is to partner with car washes where people can have their tyres polished instead of just washed for an extra fee. Also make the case that “painting” tyres with your formula last longer than if they were to polish it using traditional polish.

Note
Tyre paint is not a permanent solution, and the appearance-enhancing effects are temporary. It may wear off over time and with exposure to road conditions.

Tyre paint vs Chimney paint as an alternative
I knew a guy that offered this service and he swore that chimney paint was better than tyre paint. He would buy it from a hardware store opposite the parking lot he would work from and thin it down with (5-10) parts thinners to form a watery substance and mix it in a plastic 2l bottle with the top cut off and paint it onto tyres using a small paint brush while people did their shopping. He claimed this will give the tyres a longer lasting shine. Now it is important to note that specialised tyre paint is traditionally matte and that a tyre shine or glose gel or polish will usually give you that shiny look but that is not as longer lasting. I also have no idea of the long term effects of using chimney paint on tyres. Chimney paint or "high heat" paint can be purchased at many hardware stores but this is often more expensive than traditional tyre paint.

Industry
Automotive
Auto Detailing