Biltong, a traditional South African delicacy, has grown from a local favorite to a globally loved snack. With increasing demand for protein-rich, preservative-free options, starting a biltong business can be a profitable and exciting venture. Whether you’re passionate about food or looking for a niche market, this guide will help you kickstart your biltong journey.

What is Biltong

Biltong is a type of dried, cured meat that originated in South Africa. It is similar to beef jerky but has its own distinct flavour and texture. Biltong can be made from various types of meat, including beef, game meats like ostrich or venison, and even poultry such as chicken, turkey, and even bacon. Although, among purists, anything but beef is probably considered a pretender, with the exception of its sister product, droë wors (dehydrated boerewors sausage).  

The process of making biltong involves marinating strips of meat in a mixture of vinegar, salt, and spices, such as coriander, black pepper, and sometimes sugar or other flavourings. The marinated meat is then air-dried or cured, traditionally in a cool, dry environment, until it reaches the desired level of dryness and flavour.

Biltong is typically sliced thinly and enjoyed as a high-protein snack or appetiser. It has a chewy texture and a rich, savory flavor profile with hints of spices and tanginess from the vinegar. Biltong is popular in South Africa and has gained recognition and popularity in other parts of the world as well. It is often used as a gourmet snack or specialty food item and is popular in South African expat shops around the world.

Why Start a Biltong Business?

• Growing Demand: High-protein snacks like biltong appeal to fitness enthusiasts and health-conscious consumers.
• Versatility: Biltong can be sold in various forms—sticks, slices, or shredded—and offers opportunities for innovation with flavors and packaging.
• Profit Margins: With the right sourcing and efficient production, biltong can yield attractive profits.

Equipment and Supplies You'll Need

To produce high-quality biltong, you’ll need reliable equipment and the right ingredients.

Essential Equipment

1. Biltong Drying Cabinet: Controls airflow, temperature, and humidity for consistent drying.
2. Slicers: For uniform cuts that enhance drying and presentation.
3. Vacuum Sealer: Keeps your biltong fresh and ready for market.
4. Marinating Tubs: Food-safe containers for seasoning your meat.
5. Knives and Cutting Boards: For preparing the meat with precision.

Key Supplies

• Beef or Game Meat: Source high-quality cuts for the best results.
• Seasoning: Traditional ingredients include vinegar, coriander, salt, and pepper.
• Packaging: Invest in resealable, branded bags for a professional finish.

Steps to Start Your Biltong Business

1. Plan Your Business

• Define your target market: Are you selling to local shops, fitness enthusiasts, or online customers?
• Create a budget to outline initial costs for equipment, supplies, and marketing.

2. Refine Your Recipe

• Experiment with different flavors, from traditional to chili or garlic-infused biltong.
• Test your recipes with friends or family for honest feedback.

3. Set Up Your Production Space

• Ensure your workspace complies with food safety regulations.
• Invest in efficient equipment to maximize output while maintaining quality.

4. Brand Your Business

• Design a memorable logo and packaging to stand out in the market.
• Highlight the authenticity and quality of your product in your marketing.

5. Market Your Biltong

• Leverage social media to showcase your process and engage with customers.
• Partner with local stores, gyms, or health food shops to expand your reach.
• Offer sample packs or introductory discounts to attract new customers.

Low-Cost vs. Premium Models

Low-Cost Model

• Use basic drying racks instead of a cabinet.
• Target local markets and focus on small-batch production.

Premium Model

• Invest in advanced drying cabinets and premium-quality meat.
• Offer gourmet flavors and specialty biltong, such as organic or grass-fed options.

Going to market

Sales and marketing is very important in this business, you have a widely-available, me-too product that is easy to manufacture. Unlike jerky and meat sticks we don't care about packaging and gladly eat biltong in clear cling wrap. Getting shop space is important if you have no differential strategy. Other than that you can try to compete on pricing (low-cost model) as a wholesaler in order to appeal to retailers. Other options are to export to expat shops and ecommerce websites around the world.

Starting a biltong business offers endless opportunities, from crafting traditional recipes to creating gourmet offerings. With dedication and the right tools, you can establish a thriving venture that celebrates this timeless snack.

Ready to turn your passion into profit? Discover a range of biltong drying cabinets, slicers, and vacuum sealers from trusted suppliers. Equip your business with the tools to succeed and start producing high-quality biltong today!