Introduce the business to the reader

[name of business]

Describe the problem that this business solves

[description of problem that the business solves]

Explain how this business will solve that problem

[description of how the business will solve the problem]

Describe the market for this product or service

[description of target market for this product or service]

Explain how you plan to reach your target market and make money

[description of how you plan to reach your target market and make money]