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This business purifies, bottles, labels, packages, and sells water to clients. This can be custom branded for B2B clients or for clients of your water shop who don't have their own containers, allowing you to make a higher margin, especially if you don't have a high-capacity purification system.
Plan 1 -
Purified vs. Spring vs. Flavoured or even "sparkling"
Purified Bottled Water
Produce water purified through filtration methods like reverse osmosis or UV sterilisation.
Mineral Water Bottling
Source and bottle natural mineral water from springs, ensuring its unique composition.
Flavored and Functional Water
Add natural flavors or health-boosting ingredients like vitamins and electrolytes.
Branded vs. Private Label
Branded
Going the branded route requires flawless execution. From crafting a compelling logo to creating a captivating story about your water's origins, every detail matters. If you cannot source spring water—often easier to brand (and charge a premium for) due to its unique appeal—you might consider private labeling instead.
Private Label
With private labeling, you produce bottled water for others, featuring their logos on the bottles. This model works for retailers, promotional clients like businesses needing branded giveaways, or the hospitality industry (e.g., hotels stocking minibars with personalised bottles).
Strategy 2 -
Water Purification Systems
- Reverse osmosis machines, UV sterilizers.
- Testing kits to ensure water quality and compliance with safety standards.
Bottling and Packaging Equipment
- Automated bottling machines for washing, filling, and capping (this can be done manually on a small scale).
- Labeling machines to add branding and regulatory information.
Storage and Distribution Tools
- Storage tanks for purified water.
- Palletisers and delivery vehicles for large-scale distribution.
Equipment 3 -
Water source
Filter media
Bottles, caps, and labels designed for your brand.
Cleaning materials for equipment maintenance.
Material 4 -
Purify water
Bottle the water
Label the bottle
Sell the water
Skills 5 -
500ml
1 litre
1.5 litre
2 litre
5 litre
Product 6 -
Distribution
Distribution is crucial, particularly for branded bottled water. Retail markets are highly competitive, with established supply agreements making entry challenging.
Consider alternative strategies, such as:
- Selling to entrepreneurs who resell your product.
- Targeting bulk orders for events, conference centers, or corporate clients.
Expect tight profit margins and plan to compete aggressively on price, especially early on. Building initial momentum through creative distribution and bulk deals can help establish your brand or product.
Market 7