The raw dog and cat food market has grown rapidly, driven by consumer interests in feeding pets a whole, unprocessed diet similar to their ancestral menu. We will focus on the Prey Model Raw (PMR) to produce and sell raw pet food diets formulated according to the prey model ratio.

Following the 80-10-10 prey model ratio of 80% muscle meat, 10% edible bone, 10% organs

• Using whole animal parts like muscle meat, bones, organs from sources like beef, chicken, turkey, etc.
• Minimal to no plant matter beyond what would be found in a prey animal's digestive tract
• PMR diets consist of raw, uncooked ingredients, unlike conventional kibble
• Allows pets to consume food in its natural, unprocessed state

Sourcing & Production:

• Companies source meat, bones and organs from farms, slaughterhouses, protein renderers
• Raw food is ground, mixed to desired PMR ratios and packaged for sale
• May come frozen or freeze-dried to ensure safety and shelf-life

The PMR business caters to the growing demand for grain-free, high-protein raw diets for dogs and cats based on evolutionary nutritional principles.  This diet eliminates processed foods and provides dogs with a natural diet that mimics what their ancestors and wild cousins consumed. It competes with conventional pet food as well as other raw food models.